RSI Home Improvement Case Study
Web Design • Meta Ads • Video Content
Building a Stronger Digital Presence to Drive Revenue Growth
The Situation
RSI Home Improvement is a trusted home remodeling company serving homeowners throughout the Lansing, Michigan area. While the company had built a strong reputation through quality workmanship and referrals, its digital presence was not reflecting the caliber of its services. An outdated website, limited online visibility, and inconsistent marketing materials were preventing the business from reaching its full growth potential.
Our team partnered with RSI Home Improvement to modernize its brand experience, improve lead generation, and create a scalable marketing foundation that would support long-term growth.
Services Provided
Website Design, Meta Advertising, Graphic Design
The Outcome
Through a strategic combination of website design, paid advertising, and professional marketing materials, RSI Home Improvement successfully transformed its digital presence and strengthened its position within the Lansing market.
The new marketing foundation not only delivered immediate results—including a 33.3% increase in revenue—but also established a scalable system for continued growth, lead generation, and brand recognition in the years ahead.
33.3%
revenue growth
24K
new website users
2.8M
Meta Ad views
168
chat widget leads
The Challenge
RSI Home Improvement faced several obstacles that were impacting both customer experience and business growth.
Their previous website was outdated, difficult to navigate, and not optimized for mobile users. Critical conversion elements were underperforming, including a broken contact form that prevented potential customers from reaching out. The overall user experience created friction throughout the customer journey and limited lead generation opportunities.
Beyond the website, RSI had virtually no social media presence, making it difficult to build awareness, establish credibility, and stay top-of-mind with homeowners in their market.
Our Strategy
Website Redesign
We designed and developed a completely new website focused on usability, mobile responsiveness, and lead generation.
The new site featured:
- Modern, professional design aligned with the company’s reputation
- Mobile-first user experience
- Streamlined navigation structure
- Optimized service pages
- Improved calls-to-action throughout the site
- Fully functioning lead capture forms
- Integrated chat widget for real-time customer engagement
The result was a website that not only looked professional but actively supported business growth.
Meta Advertising Campaigns
To expand reach and generate awareness, we launched targeted Meta advertising campaigns focused on homeowners within RSI’s service area.
Our campaigns highlighted completed projects, customer testimonials, seasonal promotions, and educational content designed to build trust with prospective customers.
Through ongoing optimization and audience refinement, we significantly increased visibility while driving qualified traffic back to the website.
Ad Spend Management
With the seasonal nature of home exterior work, ad spend was carefully monitored to ramp up over spring and summer. Fall and winter ads are mainly focused on ice storm damage, roof repairs, and a boost to brand recognition.
Even during the slower seasons when advertising budgets are reduced and the weather is poor, establishing a strong brand presence in the Lansing area ensures that RSI remains a go-to company for repairs.
The Results
Over the course of the year, RSI Home Improvement experienced measurable growth across multiple key performance indicators.
Revenue Growth
33.3% Increase in Revenue
The combination of improved lead generation, enhanced online visibility, and a more effective sales process contributed to significant year-over-year revenue growth.
Website Performance
24,000 New Users Visited the Website
The redesigned website attracted thousands of new visitors while providing a significantly improved user experience that encouraged engagement and inquiries.
Meta Advertising Performance
2.8 Million Total Views
Meta advertising campaigns generated substantial brand exposure throughout the market.
- 2.8 Million Paid Ad Views
- 52,000 Organic Views
- 106% Increase in Total Views Compared to the Previous Year
- 89% Overall Growth in Meta Visibility
Lead Generation
168 Leads Generated Through the Website Chat Widget
By implementing real-time website engagement tools, RSI captured high-intent prospects who may have otherwise left the site without contacting the business.
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