Why Attaching a Face to Your Brand Builds Local Trust
Think about the last time you chose a local business over a competitor. Chances are, something made you feel…
Designing Impact
The Design Squad Media Blog
Accessibility in Web Design Isn’t Optional, It’s Good Business
When most business owners think about their website, they think about how it looks. Colors, fonts, layout, maybe a…
Writing for AI (Without Sounding Like a Robot Yourself)
There’s a strange new audience reading your website content, and it’s not a person. It’s an algorithm, deciding, in…
What Is AEO, and Why Should Your Business Care?
Quick test: the next time you have a question, notice what you actually do. Do you type it into…
Cheap Design Can Cost Your Business More Than You Think
It’s easy to treat design as a mere task to be completed. When you need a logo, website, ad,…
Why Consistent Branding Makes Your Marketing Work Better
Marketing works better when people recognize you. That sounds simple, but it is something a lot of businesses overlook….
Does Your Business Look Like the Company You Have Become?
Most businesses don’t look the same today as they did when they first started. You begin with what you…
Your Brand Is More Than a Logo. It Is How Customers Decide If They Trust You.
When most people hear the word “branding,” they think of a logo, a few colors, maybe a slogan, or…